Our design has the aesthetic level of the characteristics of the times. In the modern society, people process not only to meet the needs of the use, but also hope to be able to get the aesthetic satisfaction and enjoyment in the consumption. Therefore, packaging design as a practical art should conform to the public aesthetic law and aesthetic appeal. And the popular aesthetic culture has universality, times and national character. For the designers, it is necessary to master the Aesthetic principles, aesthetic laws and the shape of the United States, so that the packaging design and consumers to form a communication between the resonance.